Aged Lead Reactivation & Price Protection Tool

Lead with the data. Informing aged leads that shingles prices are scheduled for an 8%–12% hike next month creates genuine urgency. Professional contractors use this 'Price Protection' window to close leads that have been stagnant for 6+ months.

A well-executed reactivation campaign should see a 5%–10% conversion rate of cold estimates. Focus on lowering the barrier to entry by offering financing options or a no-cost 'secondary inspection' to identify any new storm damage that occurred since your first visit.

Position your company as the 'Project Correction' expert. Ask if they’ve received a copy of the permit yet or if the contractor provided a workmanship warranty. Often, homeowners realize the risk of the cheaper bid and pivot back to a licensed professional.